Campaign highlights firewall as a critical layer of protection that anti-virus alone misses
By ZoneAlarm Team
Anti-virus alone cannot protect consumers against online attacks that are getting more and more sophisticated each year. The truth is, by pairing anti-virus protection with firewall, consumers increase the defenses against new viruses by 12%. This means, hackers have a much harder time accessing consumers’ bank account information, passwords or credit card numbers. In a new effort to highlight the importance of a strong firewall, ZoneAlarm launched an advertising campaign tiled “Pump Up Your Protection.” The public-awareness campaign, designed to educate consumers on basic computer security, goes live today.
“Every consumer should have anti-virus protection and a strong firewall,” said Bari Abdul, vice president of consumer sales. “ZoneAlarm pioneered the concept of free protection over a decade ago with its first free firewall, and Check Point remains committed to that principle. This campaign demonstrates the importance and value of the two core components that make up basic computer security: Firewall and Anti-virus.”
ZoneAlarm Free Firewall includes both an inbound and outbound firewall. An inbound firewall prevents hackers from entering a PC, while outbound protection automatically blocks data from being transmitted back out to the hacker. Any suspicious or unauthorized communications are blocked by the firewall. ZoneAlarm Free Firewall works seamlessly with other security software including free anti-virus software. Easy to download and install, it protects users from the most common online threats including:
- Trojans and keyloggers – blocks Trojans and keyloggers from transmitting stolen information to hackers.
- Zero-day threats – protects computers from malicious programs by blocking anything that is not specifically known to be good.
- Program hijacking and code injection – detects the difference between a real program and a fake one, and blocks both methods of attack.
- Port scanners and vulnerability checkers – keeps the computer invisible and thus immune to threats.
For more information or to download ZoneAlarm Free Firewall go to: http://www.zonealarm.com/freefirewall.